For top-producing realtors ready for more
your
Next Level
Starts Here
From Premier to Pinnacle – Build a Name Your are Proud of
- You are not built for an average brokerage.
- You did not come this far to settle.
- You deserve a team that believes in you.
A private 15 minute call with Deron Tucker and Paisley Kelch.
A TEAM THAT GETS DEALS DONE
on average, lubbock coldwell banker agents close
3x+ More Homes
Same market. Same hours in the day. The difference is the environment, the systems, and the team behind every agent.
Deron Tucker – President / Broker • Paisley Kelch – Agent Success Coach
Extraordinary success
isn't about working harder. It's about
being in the RIGHT ENVIRONMENT
You have hit numbers most agents never will. You have earned your reputation. You have built your book one relationship at a time
So why does it feel like something is missing?
Most brokerages were built for average agents. The training assumes you are starting from scratch. The culture rewards activity instead of outcomes. The leadership treats your production like their commission check.
You did not build your career to be managed by people who have never walked in your shoes.
You were built for something different. You were built for Coldwell Banker Trusted Advisors.
what you get when you join
the value behind Coldwell Banker Trusted Advisors
01
Leadership That invests in you
Personal coaching, mentorship, and guidance from leaders invested in your success.
02
Accountability That Produces Growth
Proven systems and coaching that keep you moving toward your goals.
03
Relationships That Inspire You
Surround yourself with professionals who encourage, challenge, and inspire your growth.
04
A Culture That Celebrates Growth
Recognition that celebrates progress-not just production.
05
A Career Built on Purpose
Build a business that creates a meaningful career-not just another transaction.
06
Support, Technology & Tools
From day one, a whole team handles the details so you can focus on what matters: relationships and deals.
07
Opportunities That Expand Your Business
National networking, strategic partnerships, referrals, and industry-leading resources.
Technology & Brand that closes deals
More Deals. More
Credibility
More deals in your pipeline
Tools that put business on your calendar.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
More credibility when you show up
The coldwell banker name behind you.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
You are coachable, humble, hungry, and willing to be sharpened by peers.
Prestigious distinction & Rewards
Most brokerages give you a ceiling.
we give you a ladder.
Hit your growth targets. You don’t get a plaque. You get a trip of your choosing
and Advisor Designations that tell the market and your clients exactly who you are.
Level one
Premier
Where your climb begins. Distinction your clients recognize.
Level one
Elite
Where your climb begins. Distinction your clients recognize.
Level one
Pinnacle
Where your climb begins. Distinction your clients recognize.
from day one
You've got a full team
behind you
Spend your days doing whatactually makes money: prospecting, meeting clients, and closing.
Your team handles the rest
Paisley Kelch
Agent Success and Growth, Training
Deron Tucker
President, Broker, Training & Leadership
Gerald Miller
Relocation, Marketing, Systems, & Technology
Brynne Ross
Marketing, Listing & Transaction Details
Josh Amador
Photographer & Videographer
Davis Tucker
Marketing Assistant -Signs, Riders, Key Boxes
Carroll Lockett
Culture Keeper and Life Coach
is this you?
Who this is built for
This is for you if...
You are producing strong annually and ready for next-level support
You want leadership that invests in growth, not policing activity.
You want prestige, distinction, and rewards clients recognize immediately.
You are coachable, humble, hungry, and willing to be sharpened by peers.
This is not for you if...
You are brand new (under 12 months closed production).
You want hands-off management where nobody challenges you upward.
You are shopping purely on commission split without weighing total package value.
Before you book
Questions, Answered
What does your commission splits look like?
Do I have to give up my brand?
You don’t have to give up the brand you’ve worked so hard to build. Instead, you have the opportunity to market yourself with your personal brand alongside the Coldwell Banker brand.
That means you keep your identity while also benefiting from one of the most recognized names in real estate. Nationally, Coldwell Banker has built a reputation over more than 120 years. Locally, we’ve earned the trust of our community for more than 50 years through stability, strength, and consistent results.
It’s the best of both worlds with your brand, backed by a brand people already know and trust.
What if I am happy with where I at now?
The only question we would ask is this. What if you could do even more business, make more money, and have even better support than you do today?
A lot of agents stay where they are because it’s comfortable. There’s nothing wrong with that. But sometimes you don’t know what’s possible until you take a look at something different.
We’re not here to convince you to leave your brokerage. We just want the opportunity to show you what we offer. If it makes sense for your business, great. If not, you’ve lost nothing and gained another perspective.
Are there any monthly fees or desk fees? And what do you provide that justifies the fees?
We have a full support team that helps take many of the day-to-day tasks off your plate. They enter your listings into the MLS, install your yard signs and name riders, place your keyboxes, make and check your keys, and even handle your listing photography and videos. That means you spend less time on administrative work and more time serving your clients and growing your business.
We also believe in keeping your overhead low. That’s why we don’t charge a desk fee, and we don’t nickel-and-dime you for everyday office necessities like paper and copies. Our goal is to provide real value, not a long list of extra charges.
Why do agents choose to stay at Coldwell Banker?
We have a lot of agents who have been with Coldwell Banker for many years, and we think that says a lot.
They stay because they have the support they need to grow their business. They appreciate the positive, success-driven culture, the training, the technology, and the hands-on deal coaching. They also know they can pick up the phone and get help from our leadership team when they need it.
At the end of the day, people stay where they feel supported, valued, and successful. We work hard every day to be that kind of brokerage.
Who is the right fit for Coldwell Banker?
The agents who thrive at our company are full-time, career-minded professionals who are motivated to grow their business and build a long-term career in real estate.
They’re self-starters who can manage their time, take initiative, and are always looking for ways to improve. They value collaboration, embrace new technology, and want to be part of a company they’re genuinely proud to represent.
If you’re looking for a brokerage that will invest in your success, provide the support to help you grow, and give you a name you’ll be proud to stand behind, you’ll fit in well here.
when you are ready to
go to the next level
Tell us about yourself below. We review every application personally within 24 hours. If there is mutual fit, we will book your Next Level Conversation with Deron within a week.