Your Next Level Starts Here | Coldwell Banker Trusted Advisors
For Top-Producing Realtors Ready For More

Your Next Level Starts Here

From Premier to Pinnacle — Build A Name You Are Proud Of

  • You are not built for an average brokerage.
  • You did not come this far to settle.
  • You deserve a team that believes in you.

A private 15-minute call with Deron Tucker and Paisley Kelch.

Not sure if this is for you? See who this is built for ↓
Hero ImageConfident agent at the modern kitchen island (front-cover photo). Drop the exported photo in here.
17+HOMES
Coldwell Banker
Trusted Advisors®
6HOMES
Lubbock Association
of Realtors®
5HOMES
National Association
of Realtors®
Proven In Lubbock
On average, Lubbock Coldwell Banker agents close
3X+ More
Homes

Same market. Same hours in the day. The difference is the environment, the systems, and the team behind every agent.

Average homes closed per agent — Coldwell Banker Trusted Advisors vs. Lubbock Association of Realtors and National Association of Realtors averages.

Welcome video — embed Deron & Paisley's 3–5 min intro here

Deron Tucker — President / Broker  ·  Paisley Kelch — Agent Success Coach

Top Producers Don't Leave Brokerages.
They Leave Environments That Stopped Growing Them.

You have hit numbers most agents never will. You have earned your reputation. You have built your book one relationship at a time.

So why does it feel like something is missing?

Most brokerages were built for average agents. The training assumes you are starting from scratch. The culture rewards activity instead of outcomes. The leadership treats your production like their commission check.

You did not build your career to be managed by people who have never walked in your shoes.

You were built for something different. You were built for Coldwell Banker Trusted Advisors.

The Story

Why We Built This Differently

When we looked at what top producers actually need from a brokerage, we stopped listening to industry playbooks and started listening to our agents. What we heard over and over:

  • "I do not need another manager breathing down my neck."
  • "I need leadership that invests in my growth."
  • "I want prestige my clients recognize."
  • "I want technology that closes deals while I am building relationships."
  • "I want rewards that match my loyalty."

So we rebuilt everything around those answers:

  • Leadership that invests in you instead of policing you.
  • Accountability that produces growth instead of pressure.
  • Relationships that inspire you instead of competing against you.
  • A culture that celebrates growth instead of tolerating it.
  • A career built on purpose instead of just another transaction.
  • Support and tools that handle details so you focus on deals.
  • Opportunities that expand your business instead of capping it.

This is not theory. It is how we operate every day at CBTA.

Team PhotoDeron & Paisley standing together, professional. Drop the exported photo in here.
What You Get When You Join

The Value Behind The Name

Everything below is included the day you join. Add it up, then compare it to what you are paying for a fraction of it today.

Total Stack Value ~$149,000/year

Then compare it to what joining actually costs: your commission split, plus whatever you are already paying today for the tools this package replaces.

Prestigious Distinction & Rewards
Most brokerages give you a ceiling.
We give you a ladder.

Hit your growth targets and you do not get a plaque. You get a trip of your choosing, plus Advisor Designations that tell the market and your clients exactly who you are.

Level One
Premier

Premier

Where your climb begins. Distinction your clients recognize.

Level Two
Elite

Elite

Proven production, elevated rewards, deeper recognition.

Level Three
Pinnacle

Pinnacle

The top of the ladder. The name you have been building toward.

From Premier to Pinnacle — build a name you are proud of.

In Their Own Words

Why Top Producers Call Coldwell Banker Home

"

The environment, training, and support of Coldwell Banker Trusted Advisors is second to none! If you are looking to succeed in real estate, there is no other choice.

"

Being surrounded by people who have been in the business 20, 30, even 40 years, and learning from their expertise, because they do things the right way, with integrity and character.

"

After 15 years at Coldwell Banker, the culture is like no other. We are all working together, making relationships, helping each other succeed.

"

The support I receive from top to bottom, everyone is so helpful and friendly. Everyone has a way of lifting you up and supporting you.

"

The best experience you will ever have. The leadership and training are off the charts. You will not find better anywhere than Coldwell Banker.

These are not paid actors. These are agents inside CBTA right now.

Is This You?

Who This Is Built For

This is for you if…

  • You are producing strong GCI annually and ready for next-level support.
  • You want leadership that invests in growth, not policing activity.
  • You want prestige, distinction, and rewards clients recognize immediately.
  • You are coachable, humble, hungry, and willing to be sharpened by peers.

This is not for you if…

  • You are brand new (under 12 months closed production).
  • You want hands-off management where nobody challenges you upward.
  • You are shopping purely on commission split without weighing total package value.
Before You Book

Questions, Answered

[ Insert current structure with Deron. ] We will walk you through the exact numbers on your Next Level Conversation so there are no surprises.

No. CBTA supports both Coldwell Banker affiliation and your independent identity depending on what fits your business best. [ Confirm exact policy with Deron. ]

Most agents are producing inside our system within their first 30 days, thanks to Paisley's onboarding process. [ Confirm with Paisley. ]

That is great. We only want agents who feel called to something more. If that is not you, no hard feelings.

[ Insert exact answer from Deron. ]

Your Next Level

Ready To See If This Is Your Next Level?

Tell us about yourself below. We review every application personally within 24 hours. If there is mutual fit, we will book your Next Level Conversation with Deron within the week.

Your information stays private. We respond personally within 24 hours. No spam ever.

Application Received

Thank you. We will personally review it within 24 hours and reach out to book your Next Level Conversation with Deron.

(806) 793-0677
4924 S Loop 289  |  Lubbock, TX 79414