For New Agents and Top-Producing Realtors ready for more

your

Next Level

Starts Here

From Premier to Pinnacle – Build a Name Your are Proud of

  • You are not built for an average brokerage.
  • You did not come this far to settle.
  • You deserve a team that believes in you.

A private 15 minute call with Deron Tucker and Paisley Kelch.

3X Bars
17+HOMES
Coldwell Banker
Trusted Advisors®
6HOMES
Lubbock Association
of Realtors®
5HOMES
National Association
of Realtors®

A TEAM THAT GETS DEALS DONE

on average, lubbock coldwell banker agents close

3x+ More Homes

Same market. Same hours in the day. The difference is the environment, the systems, and the team behind every agent.

Deron Tucker – President / Broker • Paisley Kelch – Agent Success Coach

Extraordinary success

isn't about working harder. It's about

being in the RIGHT ENVIRONMENT

You have hit numbers most agents never will. You have earned your reputation. You have built your book one relationship at a time

So why does it feel like something is missing?

Most brokerages were built for average agents. The culture rewards activity instead of outcomes. The leadership treats your production like their commission check.

You did not build your career to be managed by people who have never walked in your shoes.
You were built for something different. You were built for Coldwell Banker Trusted Advisors.

the story

Why We Built Something Differently

When we looked at what top producers actually need from a brokerage, we stopped listening to industry playbooks and started listening to our agents. What we heard over and over:

“I don’t want to be micromanaged.”

“I need leadership that invests in my growth.”

“I want prestige my clients recognize.”

“I want technology that closes deals while I am building relationships

“I want rewards that match my loyalty.”

So we rebuilt everything around those answers:

  • Leadership that invests in you instead of policing you.
  • Accountability that produces growth instead of pressure.
  • Relationships that inspire you instead of competing against you.
  • A culture that celebrates growth instead of tolerating it.
  • A career built on purpose instead of just another transaction.
  • Support and tools that handle details so you focus on deals.
  • Opportunities that expand your business instead of capping it.

This is not theory. It is how we operate every day at CBTA

what you get when you join

the value behind Coldwell Banker Trusted Advisors

01

Leadership That invests in you

Personal coaching, mentorship, and guidance from leaders invested in your success.

02

Accountability That Produces Growth

Proven systems and coaching that keep you moving toward your goals.

03

Relationships That Inspire You

Surround yourself with professionals who encourage, challenge, and inspire your growth.

04

A Culture That Celebrates achievements

Recognition that celebrates progress-not just production.

05

A Career Built on Purpose

Build a business that creates a meaningful career-not just another transaction.

06

Support, Technology & Tools

From day one, a whole team handles the details so you can focus on what matters: relationships and deals.

07

Opportunities That Expand Your Business

National networking, strategic partnerships, referrals, and industry-leading resources.

Technology & Brand that closes deals

More Deals. More
Credibility

More deals in your pipeline

Tools that put business on your calendar.

You are coachable, humble, hungry, and willing to be sharpened by peers.

Personal agent websites included

Pro video and photography on every listing

Full CRM and marketing

Listing Concierge: high end promotion automated

Exclusive Look: in-house listings and marketing

RealScout: see what clients view in real time

Listings 2 Leads + Home Facts system

Global Relocation Referral Network access

More credibility when you show up

The coldwell banker name behind you.

50 years helping buyers and sellers locally

$220 million in daily luxury sales

#1 rated real estate advertising, 14 years running

#1 in agent loyalty, year after year

#1 luxury network worldwide

Prestigious distinction & Rewards

Most brokerages give you a ceiling.
we give you a ladder.

Hit your growth targets. You don’t get a plaque. You get a trip of your choosing
and Advisor Designations that tell the market and your clients exactly who you are.

Premier

Your first milestone achievement.

Elite

Proven production, elevated rewards, deeper recognition.

Pinnacle

The top of the ladder. The name you have been building toward.

The environment, training, and support of Coldwell Banker Trusted Advisors is second to none! If you are looking to succeed in real estate, there is no other choice.
One of my favorite things about being a part of Coldwell Banker is being surrounded by people who have been in the business for 20, 30, even 40 years and learning from their expertise, because they do things the right way, with integrity and character.
"The culture, marketing, education, presence. After 15 years at Coldwell Banker, I can say that the culture is like no other. We are all working together, making relationships, helping each other succeed."

from day one

You've got a full team
behind you

at no extra cost to you

Spend your days doing what actually makes money: prospecting, meeting clients, and closing.
Your team handles the rest

Paisley Kelch

Agent Success and Growth, Training

Deron Tucker

President, Broker, Training & Leadership

Gerald Miller

Relocation, Marketing, Systems, & Technology

Brynne Ross

Marketing, Listing & Transaction Details

Josh Amador

Photographer & Videographer

Davis Tucker

Marketing Assistant -Signs, Riders, Key Boxes

Carroll Lockett

Culture Keeper and Life Coach

is this you?

Who this is built for

This is for you if...

You are producing strong annually and ready for next-level support

You want leadership that invests in growth, not policing activity.

You want prestige, distinction, and rewards clients recognize immediately.

You are coachable, humble, hungry, and willing to be sharpened by peers.

This is not for you if...

If you’re more interested in commission split and not how much money you’ll make.

You want hands-off management where nobody challenges you upward.

You are shopping purely on commission split without weighing total package value.

You are not full time and serious about your success.

If you are not coachable or not good at self manageing

Before you book

Questions, Answered

What does your commission splits look like?

Our commission plans are very competitive, with splits fro 70% up to 85%.

More importantly, we believe your growth should be recognized, not just with a higher commission split, but with increased status within the company. As you advance, you’ll earn designations ranging from Prestige to Pinnacle, each reflecting your experience, production, and commitment to your business.

We want our agents to see a clear path for growth where your success is rewarded with both higher earnings and greater recognition.

Absolutely not. In fact, it’s even better than that.

You don’t have to give up the brand you’ve worked so hard to build. Instead, you have the opportunity to market yourself with your personal brand alongside the Coldwell Banker brand.

That means you keep your identity while also benefiting from one of the most recognized names in real estate. Nationally, Coldwell Banker has built a reputation over more than 120 years. Locally, we’ve earned the trust of our community for more than 50 years through stability, strength, and consistent results.

It’s the best of both worlds with your brand, backed by a brand people already know and trust.

That’s great. If you’re happy where you are, then you’re obviously doing something right.

The only question we would ask is this. What if you could do even more business, make more money, and have even better support than you do today?

A lot of agents stay where they are because it’s comfortable. There’s nothing wrong with that. But sometimes you don’t know what’s possible until you take a look at something different.

We’re not here to convince you to leave your brokerage. We just want the opportunity to show you what we offer. If it makes sense for your business, great. If not, you’ve lost nothing and gained another perspective.

Our monthly fees are among the lowest in Lubbock, especially when you look at everything that’s included.

We have a full support team that helps take many of the day-to-day tasks off your plate. They enter your listings into the MLS, install your yard signs and name riders, place your keyboxes, make and check your keys, and even handle your listing photography and videos. That means you spend less time on administrative work and more time serving your clients and growing your business.

We also believe in keeping your overhead low. That’s why we don’t charge a desk fee, and we don’t nickel-and-dime you for everyday office necessities like paper and copies. Our goal is to provide real value, not a long list of extra charges.

We have a lot of agents who have been with Coldwell Banker for many years, and we think that says a lot.

They stay because they have the support they need to grow their business. They appreciate the positive, success-driven culture, the training, the technology, and the hands-on deal coaching. They also know they can pick up the phone and get help from our leadership team when they need it.

At the end of the day, people stay where they feel supported, valued, and successful. We work hard every day to be that kind of brokerage.

The agents who thrive at our company are full-time, career-minded professionals who are motivated to grow their business and build a long-term career in real estate.

They’re self-starters who can manage their time, take initiative, and are always looking for ways to improve. They value collaboration, embrace new technology, and want to be part of a company they’re genuinely proud to represent.

If you’re looking for a brokerage that will invest in your success, provide the support to help you grow, and give you a name you’ll be proud to stand behind, you’ll fit in well here.

when you are ready to

go to the next level

Tell us about yourself below. We review every application personally within 24 hours. If there is mutual fit, we will book your Next Level Conversation with Deron within a week.

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