MEET THE BROKER
43+ Years in Real Estate | 100% Non-Selling Broker
For more than 43 years, Deron Tucker has built his career around a simple belief: the right brokerage can make a tremendous difference in an agent’s career and earning potential. A high commission split may look attractive, but Deron believes an agent’s training, mentorship, support, systems, tools, and environment ultimately have far more to do with long-term success.
Deron began his real estate career at just 18 years old. He worked in residential sales, began training agents while he was still selling, and eventually moved into management. Over those four decades, he has seen firsthand what helps agents build lasting careers and what causes promising agents to leave the business.
Today, Deron is 100% a non-selling broker. His focus is simple: helping his agents build their businesses, not competing with them for business.
One agent came to the company in her 30s after serving in the military. She was new to the area and knew virtually no one in town. Through training and mentorship, she found and closed her very first client, earning more than $10,000 in commission.
She then found her first listing opportunity and competed against one of the top agents in town. After working and practicing with Deron, she won the listing and earned another $12,000.
Stories like this are why Deron believes the right training, mentorship, support, and environment can make such a difference in an agent’s career.
Deron believes agents should spend as much of their time as possible on money-making activities. His support team handles many of the details, including signs, lockboxes, professional photography and video, and listing input.
This frees agents to focus on finding clients, winning business, negotiating, and closing transactions.
The brokerage has been ranked #1 globally in its office-size category within the Coldwell Banker system on several occasions.
Deron regularly hears from inspectors, mortgage professionals, and title companies that Coldwell Banker agents stand out for their professionalism, contract knowledge, and expertise, and that they especially enjoy doing business with them.
Real estate is very much a family business for Deron. All four of his sons work at Coldwell Banker, and Deron and his high school sweetheart, Debbie, have been married for over 44 years. Their Christian faith is the most important part of their lives.
For Deron, the goal is not simply to recruit more agents. It is to find serious, full-time professionals he can help build successful, lasting careers.
Real estate is very much a family business for Deron. All four of his sons work at Coldwell Banker, and Deron and his high school sweetheart, Debbie, have been married for over 44 years. Their Christian faith is the most important part of their lives.
For Deron, the goal is not simply to recruit more agents. It is to find serious, full-time professionals he can help build successful, lasting careers.
